Case Study: The Iconic

Backing Australia's preeminent online fashion retailer social media push

Creating photo-perfect moments for influencers

Display Today was brought onboard by the creative agency working for The Iconic to build and install a unique display for The Iconic Sports Challenge in 2017. A sleek morning event gathered social media influencers to help promote their campaign that launched at Untied, a rooftop bar in the Barangaroo precinct (Sydney, Australia).

A striking visual for invitees as they are welcomed into the venue and perfect backdrop for photographs. The displayed used artificial turf and raised signage to keep with the sports imagery. The Iconic was able to magnify the impact of the event by curating the event to maximise photo opportunities for influences to share their experiences and created an exponential brand impression through organic social media reach.